Practicum in Fashion Business Application


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  • PRACT-UG 1301, 4 units
  • Monday 9:30am - 12:15pm  (Gardner, Friedman)

Deadline: Applications are due by Wednesday, October 31st at 5pm. Students will be notified of their application status by Wednesday, November 7th at 5pm. Students should register for a full course load during their assigned registration time in case they are not offered a space in the course this semester.

Course Description:

The fashion industry’s need to navigate the complex demands of globalization and technology requires a creative approach that connects business, design, innovation and the customer.

This course is designed to provide students interested in the fashion industry the understanding between the essential connections of:

  • Brand development;
  • Creativity and innovation;
  • Competition and how to effectively navigate;
  • Changing customer expectations/needs and evolving spending habits;
  • Cultural movements and customer trends

We will also explore fashion’s role in history, the arts and popular culture and how they each interface with:

  • Current trends and their business cycle;
  • Strength of digital and social media footprint;
  • Entrepreneurship and how to take a business idea through all stages of development from conceptualization to realization

Course Objectives and Goals:

Provide a comprehensive overview of the fashion industry in its entirety prior to your contemplating your specific role and/or opportunity in the retail business:

  • Demonstrate, through project work, analysis and discussion, the importance of balancing both creative vision and commercial savvy in creating a successful enterprise;
  • Maximize learning and participation through experiential, project based team and individual work, supplemented with selected readings for context, cultural and historical perspective;
  • Understand the power of combining and balancing a business and cultural perspective;
  • Build on how current events, with historical perspective, can aid in individual reflection and strengthen the dynamics of working as part of a team.