- PRACT-UG 1301, 4 units
- Monday 11:00-1:45 (Brooks/Luckett)
Deadline: Applications are due by Friday, March 23rd at 5pm. Students will be notified of their application status by Monday, April 9th at 5pm. Students should register for a full course load during their assigned registration time in case they are not offered a space in the course this semester.
The fashion industry’s need to balance the conflicting demands of specialization and globalization requires innovative approaches that connect creativity, design , new marketing techniques (digital and social) and business strategies. This course considers the dialogue surrounding ways the fashion business can meet these demands by linking aesthetic goals to financial plans. The course is designed to provide students interested in the fashion industry with an opportunity to develop their understanding of various approaches to bridging the gap across all facets of the business. The course will combine hands-on group projects and case studies with interdisciplinary readings in business and design history, consumerism, merchandising, marketing techniques and the business of fashion. The course will be taught by the Guess Distinguished Visiting Professor in Fashion and Fashion Business, and by a member of the Gallatin faculty. Admission is by permission of the Visiting Professor.