- PRACT-UG1350, 4 units
- Mondays, 9:30-12:15 (Brooks/ Friedman)
Deadline: Applications are due by Friday, April 7th at 5pm. Students will be notified of their application status by Friday, April 21st. Students should register for a full course load during their assigned registration time in case they are not offered a space in the course this semester.
The speed with which global changes are reshaping the fashion business demands a deeper appreciation of the many factors that shape the marketplace. The Advanced Practicum in Fashion Business will entail in-depth case studies of four major brands in today’s fashion industry. Each study will include the examination of key historical, economic, cultural, social, and artistic events that impacted and influenced the brand’s origins and development, and address issues that impact its current status in the industry—such as design integrity, brand strategy, consumer engagement, and sustainability. Case studies under consideration: an enduring brand that has remained relevant while staying true to its heritage; a standard-setting beauty brand; a sports brand distinguished by its high-profile partnerships; and a longstanding fashion apparel brand that is grappling with the digital revolution as it redefines its product offerings. Through readings and responses, projects, guest lecturers, cross-course collaborations, on-site visits, and discussions addressing the evolution of the fashion business as well as historical and current notions of beauty, style, and design, the Advanced Practicum in Fashion Business will provide students with an understanding of how brands evolve in conjunction with social and technological change, and what this evolution can tell us about their current status and future potential.
Readings may include excerpts from Fashion and Modernity; The Fashion History Reader: Global Perspectives; Producing Fashion: Commerce, Culture, and Consumers; Subculture: the Meaning of Style; Theory of the Leisure Class; Fashion at the Edge: Spectacle, Modernity and Deathless. In addition, students will read selected articles, essays, and blogs and view a number of films.
Permission required. Prerequisite PRACT-UG 1301 or a demonstrable understanding of the fashion business through evidence of related coursework and internship and/or work experience.