- PRACT-UG1350, 4 units
- Wednesdays, 9:30-12:15 (Brooks/ Friedman)
Permission required. Prerequisite PRACT-UG 1301 or a demonstrable understanding of the fashion business through evidence of related coursework and internship and/or work experience. Application deadline is Monday April 1st, 5:00pm.
The speed with which global changes are reshaping the fashion business demands a deeper appreciation of the many factors that shape the marketplace. The Advanced Practicum in Fashion Business will entail in-depth case study analysis of four major brands in today’s fashion industry. Each study will include the examination of key historical, economic, cultural, social, and artistic events that impacted and influenced the brand’s origins and development, and address issues that impact its current status in the industry—such as design integrity, brand strategy, consumer engagement, and sustainability. Through readings and responses, projects, guest lecturers, cross-course collaborations, on-site visits, and discussions addressing the evolution of the fashion business as well as historical and current notions of beauty, style, and design, the Advanced Practicum in Fashion Business will provide students with an understanding of how brands evolve in conjunction with social and technological change, and what this evolution can tell us about their current status and future potential.
Readings may include: The Fashion History Reader: Global Perspectives; Theory of the Leisure Class; A Cultural History of Fashion in the 20th and 21st Centuries; Producing Fashion Commerce, Culture, and Consumers; Beauty Imagined: A History of the Global Beauty Industry; American Ingenuity; The Arcades Project. In addition, students will read selected articles, essays, and blogs and view a number of films.