Advanced Practicum in Fashion Business Application

• PRACT-UG1350, 4 units
• Thursdays, 11:00am - 1:45pm (Guess Distinguished Visiting Chair in Fashion Business TBA and Professor Lise Friedman)​

Permission required.  Prerequisite PRACT-UG 1301 or a demonstrable understanding of the fashion business through evidence of related coursework and internship and/or work experience.  Applications are due by Wednesday, April 3 at 5:00pm EDT.  Students will be notified of their application status by Wednesday, April 10 at 5:00pm EDT. Students should register for a full course load during their assigned registration time in case they are not offered a space in the course this semester.

Description: The speed with which global changes continue to restructure the fashion business demands a deeper appreciation of the many factors that shape the marketplace. The Advanced Practicum in Fashion Business will entail in-depth case study analysis of key brands and business strategies in today’s fashion industry. Each study will include the examination of key historical, economic, cultural, social, and artistic events that impacted and influenced the business' origins and development, and address issues that impact their current status in the industry—such as design integrity, brand strategy, consumer engagement, and sustainability. Through readings and responses, projects, guest lecturers, cross-course collaborations, on-site visits, and discussions addressing the evolution of the fashion business as well as historical and current notions of beauty, style, and design, the Advanced Practicum in Fashion Business will provide students with an understanding of how brands and new business strategies evolve in conjunction with social and technological change, and what this evolution can tell us about their current status and future potential.